Meridian Law Group
340% Increase in Qualified Consultation Requests
A complete digital transformation for a mid-sized Edmonton law firm. New brand identity, website, and automated lead qualification system.
Services Provided
The Results
The Challenge
Meridian Law Group was losing potential clients to larger firms with better digital presence. Their website was: - 6 years old and not mobile-responsive - Ranking on page 3 for "Edmonton divorce lawyer" - Taking 5+ seconds to load - Generating only 2-3 leads per month - Losing 70% of visitors on the contact form (too many fields) The managing partner knew they needed change but was concerned about the disruption to their practice.
The Solution
We designed a 3-phase approach: **Phase 1: Foundation (Weeks 1-2)** - Brand refresh with modern, trustworthy visual identity - Photography session with the entire team - Content strategy focused on "high-intent" search terms **Phase 2: Build (Weeks 3-6)** - Custom website with sub-2-second load times - Automated lead qualification via multi-step form - Integration with their existing Clio practice management - Blog setup with SEO-optimized templates **Phase 3: Optimize (Weeks 7-8)** - A/B testing on headline and CTA variants - Google Ads campaigns for immediate visibility - Email automation for consultation reminders
“I was skeptical about the investment, but the results speak for themselves. We're now turning away clients because we're at capacity. The best problem to have.”
Jennifer Meridian
Managing Partner, Meridian Law Group
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